Usually when we refer to production,
factories and industries, we all think about the production function. As we now
an output is mainly made by Labor, Capital and Land. The way they combine
together is called technology. As I reported in my previous posts
technology is deeply changing. During the 20th century technology
had a lot of innovations. By thinking on processes we shifted from the mass production of the beginning of the
century to lean production in the
1990s. Yet we needed a huge amount of capital, land and labor. Thus, companies
moved from richer countries to poorer as the process of globalization gathered
pace. Poorer countries allowed the same production level for less capital, land
and labor costs. Costs not technology. Yes, the famous abroad outsourcing
process wasn't a technological breakthrough. It was simply a movement, allowed
by transport cost reduction and internet communication, from a high-cost place
to a low-cost place. The technology of production didn’t change at all or so. But
now something is changing. New production machines as 3D printing allows people
to produce some products (even iPhone or car parts) directly at home (at $
1,299 you can buy a 3D printer). Furthermore, people having ideas and no money
now can go online and see their ideas produced and sold, and they gain 30% of
the profit. I don’t know if this is a revolution but it seems to me. For sure
is big change. Let’s see what and how is changing in production.
The figure of the entrepreneur and the role of capital
in production could change. Henry Ford needed heaps of capital to build
his colossal River Rouge factory; his modern equivalent can start with little
besides a laptop and a hunger to invent.
The factory
will change. The factory of the past was based on cranking out zillions of
identical products: Ford famously said that car-buyers could have any colour
they liked, as long as it was black. But the cost of producing much smaller
batches of a wider variety, with each product tailored precisely to each
customer's whims, is falling. The factory of the future will focus on mass
customisation—and may look more like the 18th century weavers' cottages than
Ford's assembly line.
The geography
of supply chains will change. An engineer working in the middle of a desert
who finds he lacks a certain tool no longer has to have it delivered from the
nearest city. He can simply download the design and print it. The days when
projects ground to a halt for want of a piece of kit, or when customers
complained that they could no longer find spare parts for things they had
bought, will one day seem quaint.
The role of labor in production will change. Labour costs are growing less and
less important: a $499 first-generation iPad included only about $33 of
manufacturing labour, of which the final assembly in China accounted for just
$8. Offshore production is increasingly moving back to rich countries not
because Chinese wages are rising, but because companies now want to be closer
to their customers so that they can respond more quickly to changes in demand.
And some products are so sophisticated that it helps to have the people who
design them and the people who make them in the same place. The Boston
Consulting Group reckons that in areas such as transport, computers, fabricated
metals and machinery, 10-30% of the goods that America now imports from China
could be made at home by 2020, boosting American output by $20 billion-55
billion a year.
Source: The Economist, Special Report on Manufacturing and Innovation,
A third industrial revolution, April 21st 2012.
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